AI-generated voice of former narrator Jim Fagan to be featured next NBA season, NBC Sports says

NBA fans' viewing experience will look different later this year, but there will also be a touch of nostalgia.

Last summer, Comcast/NBC Universal closed an 11-year agreement for the rights to regular and postseason NBA and WNBA games. Those games will be presented across the network’s linear and streaming platforms beginning with the 2025-26 season. As viewers prepare to make an adjustment to their habits for the fall, the network announced an AI-powered tool will help bring back a 1990s feel.