Chiefs owner Clark Hunt credits Taylor Swift for fanbase transformation: ‘It’s been a whirlwind’

Chiefs owner Clark Hunt credits Taylor Swift for fanbase transformation: ‘It’s been a whirlwind’

'Now 57% of our fans are female,' Clark said, adding that he believes it is among the highest in the NFL

Kansas City Chiefs chairman and chief executive officer Clark Hunt looks on before a 2025 AFC divisional round game against the Houston Texans at GEHA Field at Arrowhead Stadium on Jan. 18, 2025. (Jay Biggerstaff/ Imagn Images)

A fan holds a sign that says "Go Mr. Swift" in reference to Travis Kelce and Taylor Swift dating before an NFL game between the Baltimore Ravens and Kansas City Chiefs on September 5, 2024, at GEHA Field at Arrowhead Stadium in Kansas City, MO. (Scott Winters/Icon Sportswire via Getty Images)

Travis Kelce, #87 of the Kansas City Chiefs, and Taylor Swift embrace after defeating the San Francisco 49ers 25-22 in overtime during Super Bowl LVIII at Allegiant Stadium on February 11, 2024, in Las Vegas, Nevada.