‘Dark Patterns’: Shein taken to court by consumers org for tactics for bumping sales

‘Dark Patterns’: Shein taken to court by consumers org for tactics for bumping sales

Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to finish a purchase, and infinite scroll on its app are some methods Shein uses that could be considered “aggressive commercial practices”

A Pan-European consumers organisation is taking Shein to court for its use of “dark patterns”. Image courtesy: Reuters