Swapping shots for shows? Are we drinking less because we are watching more?

Swapping shots for shows? Are we drinking less because we are watching more?

Alcohol has long been a go-to for celebrations or relaxing at adult gatherings. But Gen Z now appears to favour digital entertainment, like video games, streaming platforms, and social media, as their primary source of leisure. Atsushi Katsuki, the head of Japan’s Asahi brewery, has said these digital platforms have influenced drinking habits far more than Gen Z’s health concerns

The global wine industry saw its weakest performance in over 60 years in 2024. Pixabay/Representational Image